FILE SELECTED // FILE 00
Stroop Effect
“The word says BLUE, the ink is red, and the answer takes a fraction longer.”
01 / SUMMARY
In short
A highly practiced dimension can interfere when a task requires responding to an incompatible dimension. Naming ink color becomes slower when the word names a different color.
03 / SCENE
In the wild
Reading “green” occurs almost automatically; saying “red” for the letters' color requires suppressing that reading.
04 / LIMIT
The limit
It is not a direct test of intelligence or personality, and its size varies with language and practice.
FINAL NOTE
What remains
When a habitual cue conflicts with the correct action, redesign the stimulus so both point in the same direction.