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Status Quo Bias
“The current option wins no comparison, yet it begins with an advantage.”
01 / SUMMARY
In short
People tend to preserve the existing state beyond what its objective merits explain. Switching takes attention, may bring regret, and can feel like accepting responsibility for a new outcome.
03 / SCENE
In the wild
Someone automatically renews an expensive plan for years without checking equivalent, cheaper alternatives.
04 / LIMIT
The limit
Keeping the current option is not irrational by definition; switching can carry real costs and uncertainty.
FINAL NOTE
What remains
Put the current option in the same comparison table and treat it as something that must also be chosen today.