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Society & behavior2 MINBrief fileContext-dependent

Reciprocity

People respond to what they receive and to the intention they think they see behind it.

01 / SUMMARY

In short

Reciprocity describes favorable responses to perceived kindness and negative responses to perceived wrongs. In experimental economics it helps explain behavior beyond maximizing one's own payoff.

03 / SCENE

In the wild

A supplier makes an extra effort after genuine flexibility, but not necessarily after an automatic system discount.

04 / LIMIT

The limit

It is not a law of moral balance; it may fail, escalate conflict, or rest on a misread intention.

FINAL NOTE

What remains

Separate the benefit received from the intention attributed, and leave room to repair misunderstandings.