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Peak–End Rule
“An experience lasts an hour. Memory may summarize it with two moments.”
01 / SUMMARY
In short
Some retrospective evaluations give disproportionate weight to the most intense moment and the ending, while total duration matters less. The pattern does not summarize every experience alike and depends on how episodes are segmented.
03 / SCENE
In the wild
Two equally useful visits may be remembered differently if one ends with a frustrating wait and the other with a kind resolution.
04 / LIMIT
The limit
It is not a universal formula that averages exactly two instants or makes everything between them irrelevant.
FINAL NOTE
What remains
When evaluating an experience, reconstruct its duration, variation, and ordinary moments—not only its climax and ending.