IDEA FOUND // IDEA 40
Misinformation Effect
“You saw an accident. Later, someone retells it with a new detail. Which scene will the memory belong to?”
01 / PLAINLY
What it means, plainly
A misleading detail learned after an event can become mixed into what someone later reports remembering.
02 / CONTEXT
A little more
Misleading information received after an event can alter a later memory report. Question wording, delay, and the source of the new detail affect whether it becomes incorporated.
03 / WHY IT MATTERS
Why it matters
The wording of questions or the sharing of other accounts can contaminate a report that is later treated as an independent memory.
04 / EXAMPLE
A familiar example
Asking how fast two cars were going when they “smashed” can yield different estimates than asking when they “contacted.”
05 / LIMIT
What it does not mean
It does not show that every memory is false or that recollection can be rewritten without limits.
06 / NOTICE
Notice it in your day
After an ordinary event, first write what you saw in your own words. If you ask someone else, use an open question that supplies no suggested detail.
FINAL NOTE
The idea worth keeping
Record your own account before hearing other versions, and avoid questions that suggest an answer.
QUESTIONS / 02
Questions people still have
Does this effect show that every memory is false?
No. It shows that some later information can alter a report; it does not make all memory false.
Is the new detail added deliberately?
Not necessarily. A changed memory report does not imply an intention to deceive.