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Mere-Exposure Effect
“The song did not change. After several plays, perhaps your response did.”
01 / SUMMARY
In short
Repeated exposure to a stimulus can increase liking, especially when it was novel and did not prompt strong dislike. Familiarity often eases processing, though excessive repetition can also produce weariness.
03 / SCENE
In the wild
A previously neutral brand name may feel more pleasant after appearing several times in brief settings.
04 / LIMIT
The limit
Repetition does not guarantee liking or turn a clearly unpleasant experience into a positive one.
FINAL NOTE
What remains
When judging a new preference, separate observed quality from familiarity accumulated through repetition.