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Media Framing
“Choosing where a story begins already suggests what counts as the problem.”
01 / SUMMARY
In short
Framing selects and makes aspects salient in order to define problems, causes, judgments, or responses. Producers, texts, audiences, and cultures all participate; no frame determines one reading.
03 / SCENE
In the wild
The same strike may be presented as a pay dispute, a service disruption, or a conflict over dignity at work.
04 / LIMIT
The limit
Framing is not always lying, and identifying a frame does not establish its effect on an audience.
FINAL NOTE
What remains
Compare which agents, causes, costs, and remedies fall inside and outside each frame.