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Illusory Truth Effect
“The sentence appears again. It brings no new evidence, yet now it feels less strange.”
01 / SUMMARY
In short
Repetition can increase a statement's perceived truth, partly because it becomes easier to process. The effect may occur even when prior knowledge should support a correct response.
03 / SCENE
In the wild
A false claim encountered across several messages can become familiar and therefore feel better supported.
04 / LIMIT
The limit
Repetition does not guarantee belief, and familiarity is not the only route people use to evaluate a claim.
FINAL NOTE
What remains
Ask where the statement first appeared and what independent evidence accompanies it.