FILE SELECTED // FILE 00
Identifiable Victim Effect
“One person has a name and photograph; thousands remain inside a number.”
01 / SUMMARY
In short
An identified individual's need can prompt stronger feeling and giving than the same need presented only through statistics. The effect varies, and adding details does not always increase it.
03 / SCENE
In the wild
A campaign centered on one girl's verified story may raise more than another describing thousands under the same total budget.
04 / LIMIT
The limit
Numbers are not inherently emotionless, and one person's story does not automatically represent an entire population.
FINAL NOTE
What remains
Let a story open attention, but use rates, reach, and effectiveness to allocate resources fairly.