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Society & behavior2 MINBrief fileContext-dependent

The Hostile Media Effect

Committed opponents may read the same coverage as biased against their own side.

01 / SUMMARY

In short

The hostile media effect describes adverse perceptions of shared coverage among people with strong positions. Identification, issue, source, and the actual content moderate the pattern.

03 / SCENE

In the wild

Opposing supporters count identical mentions and both feel the report legitimized the other side too much.

04 / LIMIT

The limit

Finding the effect does not prove neutral coverage or make every criticism of bias imaginary.

FINAL NOTE

What remains

Separate measurable content, prior expectations, and each group's standard of balance.