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Halo Effect
“One quality shines so brightly that it illuminates traits you never observed.”
01 / SUMMARY
In short
A broad positive or negative impression can color ratings of specific attributes. Those judgments stop being independent even when the available evidence does not connect the traits.
03 / SCENE
In the wild
A visually polished presentation can make an idea seem better researched before anyone checks its data.
04 / LIMIT
The limit
The effect is not limited to physical attractiveness, and not every first impression is wrong.
FINAL NOTE
What remains
Score each criterion separately and, when possible, hide irrelevant information before evaluating it.