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Diffusion of Innovations
“An innovation does not travel alone; channels, relationships, time, and context carry it.”
01 / SUMMARY
In short
Diffusion research studies how a novelty is communicated and adopted within a social system. Perceived advantage, compatibility, trialability, and networks matter without producing one universal curve.
03 / SCENE
In the wild
A farming technique spreads when nearby growers can observe results and test it on a small plot.
04 / LIMIT
The limit
Adopter categories are not personality types, and not every desirable novelty should spread quickly.
FINAL NOTE
What remains
Describe what reduces uncertainty for each group and which channel carries that evidence.