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Anchoring
“The first number arrives uninvited. How far does it pull the estimate that follows?”
01 / SUMMARY
In short
Anchoring is a shift in judgment toward an initial value, even when that starting point carries little information. Its size varies with the task, expertise, and the anchor's relevance.
03 / SCENE
In the wild
Before valuing a used bicycle, you see a listing at €900. Even if it is inflated, your offer may land nearer €900 than if you had first seen €500.
04 / LIMIT
The limit
It does not mean every number controls the mind, or that knowing the effect makes a decision-maker immune.
FINAL NOTE
What remains
Make an independent estimate before viewing other prices, targets, or proposals, then support it with comparable evidence.