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Agenda Setting
“Public attention is limited; emphasizing an issue can make it a yardstick for the moment.”
01 / SUMMARY
In short
Agenda-setting research studies how issue prominence in media relates to the importance audiences assign it. Effects vary with audience, media system, direct experience, and competition among sources.
03 / SCENE
In the wild
Sustained housing coverage may raise housing among stated priorities without dictating one policy answer.
04 / LIMIT
The limit
It does not say media control every opinion or that correlation proves one direction of causality.
FINAL NOTE
What remains
Measure which issues gain attention and separate salience from agreement about causes or remedies.